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DESIGNING MASS MoCA
Since opening its doors in 1999, MASS MoCA (Massachusetts Museum of Contemporary Art in North Adams, MA) has become one of the world’s premier centers for the making and showing of the most significant art of our time, and the largest arts center in the United States. With annual attendance of 120,000+, it ranks among the most visited art centers in the United States dedicated to new art; both visual and performance-based.
Take a walking design tour of the MASS MoCA campus with Doug Bartow, AIGA Upstate NY Member and former MASS MoCA Director of Design from 1995-2003. Doug was hired as MASS MoCA employee #4 back in 1995, 4 years before the public opening of the museum. He will discuss what it takes to brand such an institution, from identity and publication design to exhibition and wayfinding signage. Doug not only designed almost every piece of MASS MoCA visual communication (without any design staff), he also helped fabricate and install much of the signage and exhibition graphics while the museum was being built-out.
Schedule:
11am meet at MASS MoCA (B-10 theater, 3rd floor, above MASS MoCA lobby)
11:15 walking design tour of the MASS MoCA campus with Doug Bartow
12:15pm lunch at MASS MoCA cafe (self-funded) or bring your own
1pm guided gallery tour with MASS MoCA tour guides
2:30pm depart
Directions:
http://www.massmoca.org/directions.php
Questions: email: doug@id29.com or (cell) 518.331.5990
RSVP: Thursday, Nov 5th, 2009 @ 12 Noon
When & Where
MASS MoCA
87 Marshall St
North Adams,
MA 01247
Saturday, November 7, 2009 from 11:00 AM to 2:30 PM (ET)
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Hosted By
AIGA Upstate New York
AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force.
AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.
